AQUA
AQUA is a unique in-depth on-line research and reporting tool giving you the very best insight into British television viewing figures. Used by development, production, sales, legal and commercial teams, the system is completely user-driven, allowing you access to an immense amount of information. All reports are downloadable into an Excel spreadsheet, with graphs and data easily transferred to create bespoke documents.
What information can I get out of the system?
- 5-minute data;
- Day-part reports;
- Transmissions Reports: using ‘gold standard’ BARB data;
- Schedules; powered by DigiGuide
- Programme Profiles: detailed information on programme performance against competition and benchmarks for key demographic groups;
- Series Profiles: including benchmarked performance for each episode, average performance among key demographics, series performance against the competition on other channels;
- Top Ratings *NEW* – identify top performing titles by using a selection of criteria including channel, genre, time slot and demographic;
If you wish to Subscribe to AQUA please contact us. If you wish to Buy Reports on a Pay-as-you-Go basis, please use the Get Reports menu to view samples or select what you want.
(Credit card payment will require you to set up a Google account).
Who will benefit?
- Commercial Rights/Finance – use AQUA as a monitoring tool to check that properties are being transmitted in line with agreements;
- Press/PR/Marketing – essential data to report on or to promote a property;
- Development – identify trends in viewing behaviour (content can be “designed” to attract certain audience or win a particular channel slot);
- Sales – create compelling sales documents that increase negotiating power and maximise revenues;
Testimonials
“The online AQUA software from Overnights.tv is a fast, comprehensive and easy-to-use ratings analysis system. We use it regularly to compare the performance of our series against other productions and to run reports for sales and marketing of our productions."
Daniel Isaacs, Joint MD, Kudos. 
“The Overnights.tv services have helped right across the board; development, research, commissioning pitches, internal reports and press releases. A major benefit of using the AQUA system is being able to run any number of reports that are tailored to the specific needs of a programme by focusing on relevant criteria, be it demographics or programme comparisons. The Kids division within RDF Rights has been able to boost the confidence of existing licensees and encourage new licensees to come on board for properties such as Waybuloo, which continues to go from strength to strength”
Rachel Davidson, Publicity Manager, RDF.