AQUA
AQUA is a unique in-depth on-line research and reporting tool giving you the very best insight into British television viewing figures. Used by development, production, sales, legal and commercial teams, the system is completely user-driven, allowing you access to an immense amount of information. All reports are downloadable into an Excel spreadsheet, with graphs and data easily transferred to create bespoke documents.
What information can I get out of the system?
- 5-minute data;
- Day-part reports;
- Transmissions Reports: using ‘gold standard’ BARB data;
- Schedules; powered by DigiGuide
- Programme Profiles: detailed information on programme performance against competition and benchmarks for key demographic groups;
- Series Profiles: including benchmarked performance for each episode, average performance among key demographics, series performance against the competition on other channels;
- Top Ratings *NEW* – identify top performing titles by using a selection of criteria including channel, genre, time slot and demographic;
If you wish to Subscribe to AQUA please contact us. If you wish to Buy Reports on a Pay-as-you-Go basis, please use the Get Reports menu to view samples or select what you want.
(Credit card payment will require you to set up a Google account).
Who will benefit?
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Commercial Rights/Finance – use AQUA as a monitoring tool to check that properties are being transmitted in line with agreements;
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Press/PR/Marketing – essential data to report on or to promote a property;
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Development – identify trends in viewing behaviour (content can be “designed” to attract certain audience or win a particular channel slot);
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Sales – create compelling sales documents that increase negotiating power and maximise revenues;
Testimonials
“The online AQUA software from Overnights.tv is a fast, comprehensive and easy-to-use ratings analysis system. We use it regularly to compare the performance of our series against other productions and to run reports for sales and marketing of our productions."
Daniel Isaacs, Joint MD, Kudos.
“The Overnights.tv services have helped right across the board; development, research, commissioning pitches, internal reports and press releases. A major benefit of using the AQUA system is being able to run any number of reports that are tailored to the specific needs of a programme by focusing on relevant criteria, be it demographics or programme comparisons. The Kids division within RDF Rights has been able to boost the confidence of existing licensees and encourage new licensees to come on board for properties such as Waybuloo, which continues to go from strength to strength”
Rachel Davidson, Publicity Manager, RDF."Attentional is an invaluable service for DRG. Not only does it allow us to keep across up-to-the-minute ratings for all of our programming, it also provides us with the capability to research historical broadcasts. Both the slot and the genre comparison reports are extremely useful when analyzing how our shows have performed, as well as giving an overview of popular trends in programming." Laura Stanley, Marketing Manager, DRG.
“Attentional continue to provide a fast, reliable and easy to read daily overnight report for us. Ad hoc research has always been produced quickly, clearly and competitively priced. I have found Attentional’s employees always to be friendly and helpful, no job is too small, and they are always a pleasure to deal with.”
Sue West, Audience Research Manager, Endemol