Overnight Reports
Overnight Reports have been the mainstay of audience figures for many years, used as a “quick glance” guide to the previous day’s viewing.
Broadcast data reports are emailed to clients 365 days a year, with delivery usually by 9.35am (dependant on the prompt release of data from BARB).
If you wish to Subscribe to Overnights please contact us. If you wish to Buy Reports on a Pay-as-you-Go basis, please use the Get Reports menu to view samples or select what you want.
(Credit card payment will require you to set up a Google account).
The reports can be tailored to your requirements in terms of:
- Channels – which channels are to be included in the report;
- Demographics – select ratings for your chosen demographics;
- Performance Indicator – a unique evaluation tool to measure programme performance based on genre, timeslot and channel (available for selected channels only);
- Top Rank Tables – list of top performing programmes per channel or per timeslot;
- PDA delivery – delivery in easy-to-read format for Blackberry, iPhone etc.
Many of our clients use Overnight Reports as a general “heads up” on the previous day’s ratings and our AQUA service for more in-depth analysis.